Sunday, January 30, 2011

Just Do It (but be aware of what you are doing)

This slogan may be the reason for Nike’s great success. It has encouraged millions of people to go out and create their own adventures (while suggesting the right Nike shoe makes anything is possible). Can a marketing slogan really make our lives better? I believe it can.

What is it that gets one person in the game while the other sits on the sideline? The answer may be in the self-image. The self-image is how we see and think about ourselves. This (as Sheldon soon learns) will have a major influence how we act.

The Lost Big Bang Episode: Sheldon On the Run

Act 1
(Fade in to the kitchen where we see Leonard eating Space Balls cereal. Sheldon enters).

Sheldon:
This is unauthorized laboratory material.

Leonard:
What?

Sheldon:
The Born to Run Book in the bathroom.

Leonard:
Oh, that. I though it was a critical work of a Modern American Composer and the traditional American themes found in his music. But it’s only about running.

Sheldon:
Well it is preposterous. The author has the nerve to suggest that modern man did not out think but out ran Neanderthal man for survival. Do you believe that?

Leonard:
It worked for me in high school.

(The doorbell rings, Sheldon leaves the kitchen to answer the door. It is Leonard’s former girlfriend, Penny).

Sheldon:
Greetings Penny, surely you could have outrun the Neanderthals.

Penny:
What this about?

(Leonard enters the living room)

Leonard:
Sheldon is trying to calculate how running is involved in the evolution equation.

Sheldon:
This does call for an experiment. I will need a control group, people willing to subject themselves to the torture of running and a few jocks for the athletic department.

Penny:
Why don’t you just run?

Sheldon
It’s so simple, yet such an elegant solution.

Penny:
Just Do It.

(Picture fades to black)

Stay turned to part two.